To say fashion ecommerce is saturated would be an understatement. Consumers have more choice than ever before—making it troublesome to drive loyal prospects again to at least one particular online retailer. Culture Kings is the perfect instance of how fashion ecommerce manufacturers can steadiness under- and over-personalization. Instead of customizing the experience down to “first name” tags on the website, it built 4 world storefronts to sell in numerous currencies. More than half of the style brand’s income now comes from its ecommerce enterprise. In the US alone, the apparel and accent industries accounted for 29.5% of all ecommerce gross sales in 2021.
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