The Italian automaker brought new management, design ideas, cash, and marketing elan to the company. In 2010 he was appointed Director of EEML a B2B Conference Organiser, and in 2011 he became CEO of Automaker Media Group which is focused on creating specialist media for the automotive industry in Asia, Europe, & Latin America. From college students in the US to migrant workers in Mexico and from the gritty cities of Holland to the Irish farmlands, the Beetle made owning a car affordable the majority of the masses. It’s perhaps surprising that automakers continue to overachieve, because federal auto standards have ratcheted up every year and automakers routinely complain that the requirements are difficult to meet. This is imperative not only for the health of the environment, but also for the financial success of the automakers.
Now automakers are actually putting this tech into vehicles to boost miles per gallon …