Jewellers are specializing in minimalistic and everyday jewellery during the Dhanteras festival, with gold prices rising by Rs 9,000 per 10 gm in comparison with the previous yr. Tanishq CEO Ajoy Chawla reports a major upswing in customer sentiment, with new collections like Dharohar, Rivaah X Tarun Tahiliani’s bridal jewellery, and String It receiving important traction. Take your ’Gram from good to great with retail-focused advice from these digitally savvy jewelers and marketers. Instagram is firmly entrenched among the world’s most important social media platforms—with immense potential for small companies like jewelry retailers. Blue Nile was founded in 1999 to revolutionize the best way clients store for one of their most significant purchases – diamond engagement rings. By creating a disruptive digital platform that provides customers with extra decisions, simple data, and exceptional service, Blue Nile demystified the diamond shopping process while passing financial savings onto its e-commerce clients.
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